Green City Branding in Perspective d: Lessons from Singapore and Abroa

TY - JOUR

T1 - Green City Branding in Perspective d

T2 - Lessons from Singapore and Abroa

AU - Gulsrud, Natalie Marie

PY - 2014

Y1 - 2014

N2 - From Sydney, Australia’s “Sustainable Sydney 2030” campaign, to Vancouver, Canada’s “Greenest City 2020” vision, green city brands have become a global tool for municipal leaders to promise a better quality of life, promote sustainable development, and increase their competitive advantage. In Asia, various green city schemes and rankings exist. They include Siemen’s Asian Green City Index, assessed by The Economist Intelligence Unit, based on a city’s environmental performance in a wide range of categories (Economist Intelligence Unit 2011). These green city brands provide a vision of health and resilience for current citizens while also attracting innovative potential residents and businesses to address the environmental problems of the future.Green city brands have become a popular tool for municipal leaders to promise a better quality of life, mitigate urban environmental pollution, and increase their competitive advantage as an increasingly global economy has led to fierce competition between cities at a national and international level. Cities are actively competing for talent, innovation, and creativity to boost their economies. One way cities achieve a competitive image is through green place branding. Cities worldwide are branding themselves based on their assets. This increasingly includes level and quality of “greenness”, for example, in terms of parks and other green spaces.

AB - From Sydney, Australia’s “Sustainable Sydney 2030” campaign, to Vancouver, Canada’s “Greenest City 2020” vision, green city brands have become a global tool for municipal leaders to promise a better quality of life, promote sustainable development, and increase their competitive advantage. In Asia, various green city schemes and rankings exist. They include Siemen’s Asian Green City Index, assessed by The Economist Intelligence Unit, based on a city’s environmental performance in a wide range of categories (Economist Intelligence Unit 2011). These green city brands provide a vision of health and resilience for current citizens while also attracting innovative potential residents and businesses to address the environmental problems of the future.Green city brands have become a popular tool for municipal leaders to promise a better quality of life, mitigate urban environmental pollution, and increase their competitive advantage as an increasingly global economy has led to fierce competition between cities at a national and international level. Cities are actively competing for talent, innovation, and creativity to boost their economies. One way cities achieve a competitive image is through green place branding. Cities worldwide are branding themselves based on their assets. This increasingly includes level and quality of “greenness”, for example, in terms of parks and other green spaces.

KW - Former LIFE faculty

KW - green city branding

KW - Singapore

M3 - Journal article

SN - 2010-0981

SP - 138

EP - 143

JO - CITYGREEN

JF - CITYGREEN

IS - 8

ER -