Following User Pathways: Cross Platform and Mixed Methods Analysis in Social Media Studies.

TY - GEN

T1 - Following User Pathways: Cross Platform and Mixed Methods Analysis in Social Media Studies.

AU - Hall, Margeret

AU - Mazarakis, Athanasios

AU - Peters, Isabella

AU - Chorley, Martin

AU - Simon, Simon

AU - Mai, Jens-Erik

AU - Strohmaier, Markus

PY - 2016/5/7

Y1 - 2016/5/7

N2 - Social media and the resulting tidal wave of available data have changed the ways and methods researchers analyze communities at scale. But the full potential for social scientists (and others) is not yet achieved. Despite the popularity of social media analysis in the past decade, few researchers invest in cross-platform analyses. This is a major oversight as 42% of Online Social Media users have multiple social media accounts. Missing are the models and tools necessary to undertake analysis at scale across multiple platforms. Especially promising in support of cross-platform analysis is the mixed method approach (e.g. qualitative and quantitative methods) in order to better understand how users and society interacts online. The workshop 'Following User Pathways' brings together a community of researchers and professionals to address methodological, analytical, conceptual, and technological challenges and opportunities of crossplatform, mixed method analysis in social media ecosystems.

AB - Social media and the resulting tidal wave of available data have changed the ways and methods researchers analyze communities at scale. But the full potential for social scientists (and others) is not yet achieved. Despite the popularity of social media analysis in the past decade, few researchers invest in cross-platform analyses. This is a major oversight as 42% of Online Social Media users have multiple social media accounts. Missing are the models and tools necessary to undertake analysis at scale across multiple platforms. Especially promising in support of cross-platform analysis is the mixed method approach (e.g. qualitative and quantitative methods) in order to better understand how users and society interacts online. The workshop 'Following User Pathways' brings together a community of researchers and professionals to address methodological, analytical, conceptual, and technological challenges and opportunities of crossplatform, mixed method analysis in social media ecosystems.

KW - Faculty of Humanities

KW - Social Media

KW - Mixed Method Analysis

KW - Research Ethics;

KW - Cross Platform

KW - Data Curation

U2 - 10.1145/2851581.2856500

DO - 10.1145/2851581.2856500

M3 - Article in proceedings

SN - 978-1-4503-4082-3

SP - 3400

EP - 3407

BT - Proceedings of the 2016 CHI Conference Extended Abstracts on Human Factors in Computing Systems

PB - ACM New York

CY - NY, USA

T2 - ACM CHI 2016

Y2 - 7 May 2016 through 12 May 2016

ER -