Original language | English |
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Title of host publication | Marketing Management in Africa |
Editors | George Tesar, et al |
Number of pages | 31 |
Publisher | Routledge |
Publication date | 1 Jan 2018 |
Pages | 40-69 |
Chapter | 2 |
ISBN (Print) | 978-1-138-71438-0 |
ISBN (Electronic) | 978-1-138-71438-5 |
Publication status | Published - 1 Jan 2018 |
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