Evaluation of Public Spokespersons

Original language	English
Title of host publication	European Advances in Consumer Research
Editors	Andrea Groeppel-Klien, Frank-Rudolf Esch
Number of pages	7
Volume	5
Place of Publication	Provo, UT
Publisher	Association for Consumer Research
Publication date	2001
Pages	318-324
Publication status	Published - 2001

Access to Document

@inbook{b078911e34dc4d60ad485fbca1b648d6,

title = "Evaluation of Public Spokespersons",

author = "Kock, {Christian Erik J} and Flemming Hansen",

year = "2001",

language = "English",

volume = "5",

pages = "318--324",

editor = "Groeppel-Klien, {Andrea } and Esch, {Frank-Rudolf }",

booktitle = "European Advances in Consumer Research",

publisher = "Association for Consumer Research",

}