English in Macedonian television commercials

Keyphrases

• Macedonian 100%
• English Songs 20%
• Song Lyrics 20%
• Consumer Identity 20%
• Functions of English 20%
• Visual Aspect 20%
• Identity Development 20%
• Local Characteristics 20%
• TV Advertising 20%
• English Names 20%
• Linguistic Contact 20%
• English Borrowing 20%
• Advertising Context 20%
• International Consumer 20%
• Non-English 20%

Arts and Humanities

• Television Commercials 100%
• Musical Narrative 9%
• visual narrative 9%
• English names 9%
• Borrowing 9%
• song lyrics 9%
• Linguistic contact 9%