Abstract
Data from the social-media site, Twitter, is used to study the fluctuations in tweet rates of brand names. The tweet rates are the result of a strongly correlated user behavior, which leads to bursty collective dynamics with a characteristic 1/f noise. Here we use the aggregated "user interest" in a brand name to model collective human dynamics by a stochastic differential equation with multiplicative noise. The model is supported by a detailed analysis of the tweet rate fluctuations and it reproduces both the exact bursty dynamics found in the data and the 1/f noise.
Original language | English |
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Article number | e0123876 |
Journal | P L o S One |
Volume | 10 |
Issue number | 5 |
ISSN | 1932-6203 |
DOIs | |
Publication status | Published - 1 May 2015 |