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Embodied resistance to persuasion in advertising
Peter Lewinski, Marieke L. Fransen, Ed Tan
Department of Communication
3
Citations (Scopus)
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Medicine & Life Sciences
Persuasive Communication
100%
Emotions
38%
Facial Expression
22%
Emotional Regulation
22%
Happiness
12%
Observation
6%
Social Sciences
persuasion
71%
emotion
49%
facial expression
23%
happiness
9%
literature
8%