Abstract
The chapter explores how coffee is an integral part of our daily life. Focusing on coffee drinking at home, at work, and on the go I show that coffee consumption is a social practice. The chapter illustrates through everyday examples that coffee is more than a caffeine drug. Coffee, with or without caffeine, is a social lubricant. We talk to each other and share emotions with one another as we share a cup of coffee. Coffee makes conversation and we embrace coffee, to stay or to go, in the daily rhythm of our busy and global social existence. The practice and sociality of coffee consumption provide the coffee industry with the opportunity to make money on our coffee preferences – indeed, also for those of us who actually dislike the taste of coffee. Would you prefer coffee mixed and stirred with non-coffee products such as salt, caramel and licorice? Then you are one of us in the modern age of coffee drinking.
| Original language | English |
|---|---|
| Title of host publication | Popular Culture as Everyday Life |
| Editors | Dennis D. Waskul, Phillip Vannini |
| Number of pages | 10 |
| Place of Publication | New York |
| Publisher | Routledge |
| Publication date | Nov 2015 |
| Pages | 175-184 |
| Chapter | 17 |
| ISBN (Print) | 978-1-138-83338-8 |
| ISBN (Electronic) | 978-1-315-73548-1 |
| Publication status | Published - Nov 2015 |