Consumer valuation of health attributes in food

TY - JOUR

T1 - Consumer valuation of health attributes in food

AU - Smed, Sinne

AU - Hansen, Lars Gårn

PY - 2018

Y1 - 2018

N2 - We estimate a model that allows consumers’ food demand to depend on both the health effects and the consumption experience generated by the consumption of nutrients contained in food. We use home scan data of food purchases from approximately 2,500 Danish consumers enriched with nutrient content information. More-educated consumers have healthier diets than those with less education, and we find that this is explained by differences in how these groups value the consumption experience associated with nutrients, not by differences in their health valuation of nutrients.

AB - We estimate a model that allows consumers’ food demand to depend on both the health effects and the consumption experience generated by the consumption of nutrients contained in food. We use home scan data of food purchases from approximately 2,500 Danish consumers enriched with nutrient content information. More-educated consumers have healthier diets than those with less education, and we find that this is explained by differences in how these groups value the consumption experience associated with nutrients, not by differences in their health valuation of nutrients.

KW - Faculty of Social Sciences

KW - Food consumption

KW - Hedonic model

KW - Taste

M3 - Journal article

SN - 1068-5502

VL - 43

SP - 251

EP - 273

JO - Journal of Agricultural and Resource Economics

JF - Journal of Agricultural and Resource Economics

IS - 2

ER -