Interview about our recent publication where we introduced the concept "magnetic tongue" for taste prediction by NMR: Malmendal, A., Amoresano, C., Trotta, R., De Tito, S., Lauri, I., Mayol, L., Novellino, E. and Randazzo, A. NMR spectrometers as “magnetic tongues”: prediction of sensory descriptors in canned tomatoes. J. Agr. Food. Chem. 59:10831-10838 (2011). http://dx.doi.org/10.1021/jf203803q