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Skræmmekampagne virker: Visuel kampplads
Hans Dam Christensen
Department of Communication
Description
En ny undersøgelse viser, at uhyggelige billeder på cigaretpakker motiverer os til rygestop. Men kampagnen kan blive endnu mere effektiv, mener ekspert
Period
20 Oct 2012
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Research output
Informativ affektivitet: Om cigaretpakkers billedadvarsler
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