Activity: Talk or presentation types › Lecture and oral contribution
Description
There is an emergence of customer-centric approaches to innovation, where feedback is sought from customers/client/users at an early stage of product development. This maximizes the expected impact of innovation, but which creative tools are most useful to embed customer feedback in new business models and effective knowledge transfer? Success stories will be shared by practitioners, showcasing how different fields of knowledge can contribute to gain deeper customer understanding
Moderator
Period
27 May 2016
Event title
http://annualconference.astp-proton.eu: Making a Difference through Knowledge Transfer