Description
A recent study investigating the heterogeneity of firms’ IP strategy and management practices revealed that IP strategic capabilities greatly influence IP value. Using a large dataset covering more than 3 000 firms, the results show that the value of a company’s IP portfolio and its influence on firm performance is boosted by the firm’s ability to operate in the market for technology (selling, buying, in- and out-licensing, cross-licensing etc.) and firm’s ability to operate IP strategically. The study data precipitated four firm archetypes, divided according to whether they operate strategically in relation to IP and whether they take part in dealing with IP. Taking outset in these IP archetypes we explain how the IP strategic manoeuvres of firms are essential, and how companies build capabilities for handling IP strategies. We point to parameters, which affect IP and firm performance in particular, and suggest types of strategic information, knowledge bases, routines, capabilities, and organisational structure which companies can use in order to optimise their IP trade performance. Essentially presenting a framework for how to understand and help firms develop and benefit from their approach to IP.| Period | 12 Nov 2015 |
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| Event title | EPO Patent Information Conference |
| Event type | Conference |
| Location | Copenhagen, DenmarkShow on map |