The Production of ‘Novorossiya’: A Territorial Brand in Public Debates

TY - JOUR

T1 - The Production of ‘Novorossiya’

T2 - A Territorial Brand in Public Debates

AU - Suslov, Mikhail

PY - 2017/2/7

Y1 - 2017/2/7

N2 - The essay inquires into the cultural production of ‘Novorossiya’ as a politically-coloured territorial ‘brand’, promoted by pro-Kremlin intellectuals, activists of the Donbas rebellion, and internet users. It argues that ‘Novorossiya’ is not only constructed from the building blocks of historical traditions, but also framed by geographical metaphors in popular imagination. Drawing on studies in critical geopolitics and fan fiction, this research interprets ‘Novorossiya’s’ constituency in the Russian-language internet as a sort of political ‘fandom’. Relative to the annexation of Crimea, however, this ‘brand’ has been less successful on the ‘market’ of geopolitical projects.

AB - The essay inquires into the cultural production of ‘Novorossiya’ as a politically-coloured territorial ‘brand’, promoted by pro-Kremlin intellectuals, activists of the Donbas rebellion, and internet users. It argues that ‘Novorossiya’ is not only constructed from the building blocks of historical traditions, but also framed by geographical metaphors in popular imagination. Drawing on studies in critical geopolitics and fan fiction, this research interprets ‘Novorossiya’s’ constituency in the Russian-language internet as a sort of political ‘fandom’. Relative to the annexation of Crimea, however, this ‘brand’ has been less successful on the ‘market’ of geopolitical projects.

U2 - 10.1080/09668136.2017.1285009

DO - 10.1080/09668136.2017.1285009

M3 - Journal article

SN - 0966-8136

VL - 69

SP - 202

EP - 221

JO - Europe-Asia Studies

JF - Europe-Asia Studies

IS - 2

ER -