The Mediatization of Fashion: The Case of Fashion Blogs

Nete Nørgaard Kristensen; Christa Lykke Christensen

doi:10.1007/978-3-319-62983-4_11

The Mediatization of Fashion: The Case of Fashion Blogs

Nete Nørgaard Kristensen, Christa Lykke Christensen

Institut for Kommunikation

Abstract

Spurred by digital media logics, blogs have challenged the role of the fashion industry and its mass media portfolio of fashion magazines as authoritative intermediaries of fashion. The chapter investigates how fashion blogs as a distinct type of fashion communication are influenced by the formal and informal logics of the blog as a media technological and generic hybrid. We argue that fashion blogging, being an example of intensified digital communication, challenges the authority of fashion as an institution and transforms previously important ways of fashion communication. The chapter is based on a qualitative analysis of two Danish fashion blogs that received the Danish Fashion Blog Award in 2015 for ‘Best female fashion blog’ and ‘Best personal blog’.

Originalsprog	Engelsk
Titel	Dynamics Of Mediatization : Institutional Change and Everyday Transformations in a Digital Age
Redaktører	Olivier Driessens, Göran Bolin, Andreas Hepp, Stig Hjarvard
Antal sider	21
Udgivelsessted	Cham
Forlag	Palgrave Macmillan
Publikationsdato	5 dec. 2017
Sider	225-245
Kapitel	11
ISBN (Trykt)	978-3-319-62982-7
ISBN (Elektronisk)	978-3-319-62983-4
DOI	https://doi.org/10.1007/978-3-319-62983-4_11
Status	Udgivet - 5 dec. 2017

Emneord

Det Humanistiske Fakultet
Medialisering
Mode
Modeblogs

Adgang til dokumentet

10.1007/978-3-319-62983-4_11

Citationsformater

The Mediatization of Fashion: The Case of Fashion Blogs. / Kristensen, Nete Nørgaard ; Christensen, Christa Lykke.
Dynamics Of Mediatization: Institutional Change and Everyday Transformations in a Digital Age. red. / Olivier Driessens; Göran Bolin; Andreas Hepp; Stig Hjarvard. Cham: Palgrave Macmillan, 2017. s. 225-245.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

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The Mediatization of Fashion: The Case of Fashion Blogs

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