The image in print advertising and comments to Val Larsen's research program

TY - JOUR

T1 - The image in print advertising and comments to Val Larsen's research program

AU - Sørensen, Bent

AU - Thellefsen, Torkild Leo

AU - Thellefsen, Martin Muderspach

PY - 2017

Y1 - 2017

N2 - In this article, the authors re-visit, with Val Larsen, the use of Peircean icons and symbols in print advertising and thereby find (some) formal conditions concerning its images. Even though they are inspired by Val Larsen's research program the authors are also critical of it. Hence, they set out to demonstrate how Val Larsen overlooks crucial parts of the semiotic potential of icons and symbols within print advertising. Furthermore, Val Larsen needs, they argue, the Peircean index within his research program. At the end of the article, and inspired by Val Larsen, the authors put forth nine Peircean points they find relevant for a research program concerning the image within print advertising. Here, ontological and methodological deductions are made from Peircean ideas and principles.

AB - In this article, the authors re-visit, with Val Larsen, the use of Peircean icons and symbols in print advertising and thereby find (some) formal conditions concerning its images. Even though they are inspired by Val Larsen's research program the authors are also critical of it. Hence, they set out to demonstrate how Val Larsen overlooks crucial parts of the semiotic potential of icons and symbols within print advertising. Furthermore, Val Larsen needs, they argue, the Peircean index within his research program. At the end of the article, and inspired by Val Larsen, the authors put forth nine Peircean points they find relevant for a research program concerning the image within print advertising. Here, ontological and methodological deductions are made from Peircean ideas and principles.

U2 - 10.4018/IJSVR.2017070102

DO - 10.4018/IJSVR.2017070102

M3 - Journal article

SN - 2573-2617

VL - 1

JO - International Journal of semiotics and visual rhetoric (IJSVR)

JF - International Journal of semiotics and visual rhetoric (IJSVR)

IS - 2

ER -