Qualitative methods in pharmacy practice research

TY - CHAP

T1 - Qualitative methods in pharmacy practice research

AU - Kaae, Susanne

AU - Traulsen, Janine Marie

PY - 2015/1/1

Y1 - 2015/1/1

N2 - Qualitative research within pharmacy practice is concerned with understanding the behavior of actors such as pharmacy staff, pharmacy owners, patients, other healthcare professionals, and politicians to explore various types of existing practices and beliefs in order to improve them. As qualitative research attempts to answer the “why” questions, it is useful for describing, in rich detail, complex phenomena that are situated and embedded in local contexts. Typical methods include interviews, observation, document analysis, and netnography. Qualitative research has to live up to a set of rigid quality criteria of research conduct to provide trustworthy results that contribute to the further development of the area.

AB - Qualitative research within pharmacy practice is concerned with understanding the behavior of actors such as pharmacy staff, pharmacy owners, patients, other healthcare professionals, and politicians to explore various types of existing practices and beliefs in order to improve them. As qualitative research attempts to answer the “why” questions, it is useful for describing, in rich detail, complex phenomena that are situated and embedded in local contexts. Typical methods include interviews, observation, document analysis, and netnography. Qualitative research has to live up to a set of rigid quality criteria of research conduct to provide trustworthy results that contribute to the further development of the area.

U2 - 10.1007/978-3-319-14672-0_4

DO - 10.1007/978-3-319-14672-0_4

M3 - Book chapter

SN - 978-3-319-14671-3

SP - 49

EP - 68

BT - Pharmacy Practice Research Methods

A2 - Babar, Zaheer-Ud-Din

PB - Springer

CY - Switzerland

ER -