Abstract
‘‘Pay-what-you-want” pricing has proven successful in some settings while failing to be profitable in others. I conduct a field experiment at a charitable bookstore to investigate what role the relationship between the customer and the seller could play in a pay-what-you-want price scheme. When subtly reminded of their participation in the store's membership program, members paid significantly more per book than without a reminder, while this reminder had no effect on non-members. Further, I find evidence that prices are sensitive to quantity chosen and evidence that is in line with a decay in prices over repeated purchases.
Originalsprog | Engelsk |
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Tidsskrift | Journal of Behavioral and Experimental Economics |
Vol/bind | 67 |
Sider (fra-til) | 1-7 |
Antal sider | 7 |
ISSN | 2214-8043 |
DOI | |
Status | Udgivet - 1 apr. 2017 |
Udgivet eksternt | Ja |