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Price satisfaction and producer loyalty: the role of mediators in business to business relationships in Kenyan mango supply chain
Sarah Mutonyi, Karin Beukel, Amos Gyau,
Carsten Nico Portefée Hjortsø
Sektion for Produktion, Markeder og Politik
8
Citationer (Scopus)
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Keyphrases
Supply Chain
100%
Kenyan
100%
Loyalty
100%
Price Satisfaction
100%
Business-to-business Relationships
100%
Mango
100%
Buyers
57%
Mediating Role
42%
Cross-sectional Study Design
28%
Smallholders
28%
Structured Interview
14%
Relative Prices
14%
Causal Inference
14%
Price Fairness
14%
Longitudinal Design
14%
Changes with Time
14%
Structured Questionnaire
14%
B2B Context
14%
Kenya
14%
Preference Change
14%
Design Methodology
14%
B2B Relationships
14%
Multidimensional Nature
14%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
14%
Business-to-business
14%
Developing Country Context
14%
Fresh Produce Supply Chain
14%
Business Performance
14%
Economics, Econometrics and Finance
Business-to-Business Marketing
100%