Moving the campaign from the front door to the front pocket

Yosef Bhatti; Jens Olav Dahlgaard; Jonas Hedegaard Hansen; Kasper Møller Hansen

doi:10.1080/17457289.2016.1270288

Moving the campaign from the front door to the front pocket

Yosef Bhatti, Jens Olav Dahlgaard, Jonas Hedegaard Hansen, Kasper Møller Hansen

Institut for Statskundskab

9 Citationer (Scopus)

Abstract

Despite the widespread scholarly attention given to get-out-the-vote tactics the recent one and a half decade, few have studied the effect of short text messages (SMS) on voter turnout, and no previous such study has been conducted outside the US. We analyze four SMS experiments with more than 300,000 voters conducted in relation to two elections in Denmark and find intention-to-treat (ITT) effects between 0.33 and 1.82 percentage points with a pooled effect of 0.74 percentage points. Furthermore, we vary the timing and the content of the messages to test existing theories of text messages as mobilization tools. In one experiment, we find messages delivered before Election Day to have a higher effect than those delivered on Election Day, while we find no additional effect of delivering multiple messages. We also vary message content and in general find no significant differences from sending different messages.

Originalsprog	Engelsk
Artikelnummer	4
Tidsskrift	Journal of Elections, Public Opinion, and Parties
Vol/bind	27
Udgave nummer	3
Sider (fra-til)	291-310
Antal sider	20
ISSN	1745-7289
DOI	https://doi.org/10.1080/17457289.2016.1270288
Status	Udgivet - 4 jan. 2017

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10.1080/17457289.2016.1270288

Citationsformater

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AU - Hansen, Jonas Hedegaard

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N2 - Despite the widespread scholarly attention given to get-out-the-vote tactics the recent one and a half decade, few have studied the effect of short text messages (SMS) on voter turnout, and no previous such study has been conducted outside the US. We analyze four SMS experiments with more than 300,000 voters conducted in relation to two elections in Denmark and find intention-to-treat (ITT) effects between 0.33 and 1.82 percentage points with a pooled effect of 0.74 percentage points. Furthermore, we vary the timing and the content of the messages to test existing theories of text messages as mobilization tools. In one experiment, we find messages delivered before Election Day to have a higher effect than those delivered on Election Day, while we find no additional effect of delivering multiple messages. We also vary message content and in general find no significant differences from sending different messages.

AB - Despite the widespread scholarly attention given to get-out-the-vote tactics the recent one and a half decade, few have studied the effect of short text messages (SMS) on voter turnout, and no previous such study has been conducted outside the US. We analyze four SMS experiments with more than 300,000 voters conducted in relation to two elections in Denmark and find intention-to-treat (ITT) effects between 0.33 and 1.82 percentage points with a pooled effect of 0.74 percentage points. Furthermore, we vary the timing and the content of the messages to test existing theories of text messages as mobilization tools. In one experiment, we find messages delivered before Election Day to have a higher effect than those delivered on Election Day, while we find no additional effect of delivering multiple messages. We also vary message content and in general find no significant differences from sending different messages.

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Moving the campaign from the front door to the front pocket

Abstract

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