TY - CHAP
T1 - Mediatization and cultural and social change: an institutional perspective
AU - Hjarvard, Stig
PY - 2014/1/1
Y1 - 2014/1/1
N2 - This chapter develops an institutional perspective on mediatization in order to grasp the changing structural relationships between media and different spheres of society. Today, we experience an intensified mediatization of culture and society that is not limited to the realm of public opinion formation but cuts across almost every social and cultural institution, such as family, work, politics, and religion. Increasingly, other institutions need the resources of the media, including their ability to represent information in particular ways, construct social relationships, and produce attentionthrough communicative action. Because of this general development, we need to analyze the role of media in a multitude of social contexts, necessitating a firmer rooting of mediatization theory in general social theory. Inspired by recent developments in structuration theory and the institutional logics perspective, media are understood as structures (i.e. Resources and rules) that both condition and enable reflexive human agency. The influence of media on cultural and social change is not about the media′s “colonization” of other institutions but about changes in inter institutional relationships. All institutions, including the media, are dependent on a variety of other institutions, and cultural and social change may emerge through new configurations of relationships between media and other institutions.
AB - This chapter develops an institutional perspective on mediatization in order to grasp the changing structural relationships between media and different spheres of society. Today, we experience an intensified mediatization of culture and society that is not limited to the realm of public opinion formation but cuts across almost every social and cultural institution, such as family, work, politics, and religion. Increasingly, other institutions need the resources of the media, including their ability to represent information in particular ways, construct social relationships, and produce attentionthrough communicative action. Because of this general development, we need to analyze the role of media in a multitude of social contexts, necessitating a firmer rooting of mediatization theory in general social theory. Inspired by recent developments in structuration theory and the institutional logics perspective, media are understood as structures (i.e. Resources and rules) that both condition and enable reflexive human agency. The influence of media on cultural and social change is not about the media′s “colonization” of other institutions but about changes in inter institutional relationships. All institutions, including the media, are dependent on a variety of other institutions, and cultural and social change may emerge through new configurations of relationships between media and other institutions.
KW - Faculty of Humanities
KW - Mediatization
KW - Media
KW - Communication theory
KW - institutional change
KW - Institutional logics
KW - Structuration
KW - Agency
KW - Middle-range
U2 - 10.1515/9783110272215.199
DO - 10.1515/9783110272215.199
M3 - Book chapter
SN - 9783110271935
T3 - Handbook of Communication Sciences
SP - 199
EP - 226
BT - Mediatization of communication
A2 - Lundby, Knut
PB - De Gruyter
CY - Berlin / Boston
ER -