TY - JOUR
T1 - Healthy meals on the menu
T2 - a Swedish field experiment on labelling and restaurant sales
AU - Thunström, Linda
AU - Nordström, Leif Jonas
AU - Shogren, Jason
PY - 2016/3
Y1 - 2016/3
N2 - Menu labelling of meals prepared away from home is a policy designed to help consumers make healthier food choices. In this paper we use a field experiment in Sweden to examine if a restaurant benefits from introducing a meal labelled as healthy on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a meal labelled as healthy on the menu, i.e. our data does not support the idea that restaurants increase their sales from supplying a meal labelled as healthy.
AB - Menu labelling of meals prepared away from home is a policy designed to help consumers make healthier food choices. In this paper we use a field experiment in Sweden to examine if a restaurant benefits from introducing a meal labelled as healthy on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a meal labelled as healthy on the menu, i.e. our data does not support the idea that restaurants increase their sales from supplying a meal labelled as healthy.
UR - http://www.afjare.org/vol-11-no-1.php
M3 - Journal article
SN - 1993-3738
VL - 11
SP - 63
EP - 68
JO - African Journal of Agricultural and Resource Economics
JF - African Journal of Agricultural and Resource Economics
IS - 1
M1 - 6
ER -