European cinema: Spectator- or spect-actor-driven policies

TY - CHAP

T1 - European cinema: Spectator- or spect-actor-driven policies

AU - Mitric, Petar

AU - Sarikakis, Katharine

PY - 2016/7/1

Y1 - 2016/7/1

N2 - Introduction With the project of European integration, the European Single Market signaled a new phase of international politics and trade, whose focus on cultural goods was among the major aims of its core economic policy. Without borders, double taxation or duties, complex administrative hurdles, and conflicting legislation of national markets and territories, films produced in the EU or entering the EU would be circulated at much lower costs. This means that together with broadcasts crossing borders, the conditions for the circulation of films and audiovisual services became easier and less costly in a ‘borderless’ internal market than in one with multiple administrations and borders. European filmmakers and politicians raised the issue that, given the global integrationist tendencies of the market, the position of the European audiovisual industries required strengthening if they were to compete in an increasingly globalized market. Furthermore, as Europe aimed at furthering its political integration, cultural services and goods, and especially cultural content, was thought to be an important asset, both financially and politically, that could not be left to the forces of ‘free’ market alone.

AB - Introduction With the project of European integration, the European Single Market signaled a new phase of international politics and trade, whose focus on cultural goods was among the major aims of its core economic policy. Without borders, double taxation or duties, complex administrative hurdles, and conflicting legislation of national markets and territories, films produced in the EU or entering the EU would be circulated at much lower costs. This means that together with broadcasts crossing borders, the conditions for the circulation of films and audiovisual services became easier and less costly in a ‘borderless’ internal market than in one with multiple administrations and borders. European filmmakers and politicians raised the issue that, given the global integrationist tendencies of the market, the position of the European audiovisual industries required strengthening if they were to compete in an increasingly globalized market. Furthermore, as Europe aimed at furthering its political integration, cultural services and goods, and especially cultural content, was thought to be an important asset, both financially and politically, that could not be left to the forces of ‘free’ market alone.

M3 - Book chapter

SN - 9780415717397

SP - 421

EP - 431

BT - The Routledge Companion to Cinema and Politics

A2 - Tzioumakis , Yannis

A2 - Molloy, Claire

PB - Routledge

CY - London

ER -