Consumers’ willingness to pay for health benefits in food products: a meta-analysis

TY - JOUR

T1 - Consumers’ willingness to pay for health benefits in food products

T2 - a meta-analysis

AU - Dolgopolova, Irina

AU - Teuber, Ramona

PY - 2018/6

Y1 - 2018/6

N2 - This article analyzes the existing literature on consumers’ marginal willingness to pay (MWTP) for health benefits in food products. Results indicate that the presence of a health claim does not only increase MWTP for health benefits in foods but also reduces heterogeneity among MWTP estimates. Hypothetical methods significantly positively affect MWTP. The most popular product category “dairy” negatively influences MWTP. The popular health claim of “lowering cholesterol” has a significantly positive influence on MWTP. In addition, our review highlights that existing studies significantly differ in their setup, which renders the inference of clear-cut conclusions rather problematic.

AB - This article analyzes the existing literature on consumers’ marginal willingness to pay (MWTP) for health benefits in food products. Results indicate that the presence of a health claim does not only increase MWTP for health benefits in foods but also reduces heterogeneity among MWTP estimates. Hypothetical methods significantly positively affect MWTP. The most popular product category “dairy” negatively influences MWTP. The popular health claim of “lowering cholesterol” has a significantly positive influence on MWTP. In addition, our review highlights that existing studies significantly differ in their setup, which renders the inference of clear-cut conclusions rather problematic.

U2 - 10.1093/aepp/ppx036

DO - 10.1093/aepp/ppx036

M3 - Journal article

SN - 2040-5790

VL - 40

SP - 333

EP - 352

JO - Applied Economic Perspectives and Policy

JF - Applied Economic Perspectives and Policy

IS - 2

ER -