Cognitive Branding defined through an analysis of the Fair trade brand

Torkild Leo Thellefsen, Bent Sørensen

Originalsprog	Engelsk
Tidsskrift	Semeiosis - Transdisciplinary Journal of Semiotics
Status	Udgivet - 2013

Emneord

@article{80f7c0111d5749d18bf75344b7093e3e,

title = "Cognitive Branding defined through an analysis of the Fair trade brand",

keywords = "Faculty of Humanities, semiotics, branding, brands, Charles Sanders Peirce, fair trade",

author = "Thellefsen, {Torkild Leo} and Bent S{\o}rensen",

note = "ISSN 2178-5368",

year = "2013",

language = "English",

journal = "Semeiosis - Transdisciplinary Journal of Semiotics",

issn = "2178-5368",

publisher = "Department of Communication and Art. University of Sao Paolo",

}

TY - JOUR

T1 - Cognitive Branding defined through an analysis of the Fair trade brand

AU - Thellefsen, Torkild Leo

AU - Sørensen, Bent

N1 - ISSN 2178-5368

PY - 2013

Y1 - 2013

KW - Faculty of Humanities

KW - semiotics

KW - branding

KW - brands

KW - Charles Sanders Peirce

KW - fair trade

M3 - Journal article

SN - 2178-5368

JO - Semeiosis - Transdisciplinary Journal of Semiotics

JF - Semeiosis - Transdisciplinary Journal of Semiotics

ER -