Cognitive branding and the value profile

Torkild Leo Thellefsen; Bent Sørensen; Marcel Danesi

doi:10.1080/10350330.2013.799010

Cognitive branding and the value profile

Torkild Leo Thellefsen, Bent Sørensen, Marcel Danesi

Institut for Kommunikation

3 Citationer (Scopus)

Abstract

The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves.

Originalsprog	Dansk
Tidsskrift	Social Semiotics
Vol/bind	23
Udgave nummer	4
Sider (fra-til)	561-569
Antal sider	9
ISSN	1035-0330
DOI	https://doi.org/10.1080/10350330.2013.799010
Status	Udgivet - sep. 2013

Adgang til dokumentet

10.1080/10350330.2013.799010

http://www.tandfonline.com/doi/pdf/10.1080/10350330.2013.799010

Citationsformater

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AB - The aim of this paper is to present a pragmatic inspired branding method called a value profile, within the theory of cognitive branding. The method is theoretical anchored in Charles S. Peirce's pragmatic theory and can be used to identify the core values of brands and also identify the possible consequences of how these values influence people to purchase products. Moreover, it can be used to analyze the values themselves.

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DO - 10.1080/10350330.2013.799010

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