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BSE in the UK: why the risk communication strategy failed
Karsten Klint Jensen
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15%
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75%
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bovine spongiform encephalopathy
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risk assessment
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risk communication
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54%
risk assessment
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risk communication
100%
sheep
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58%
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44%
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44%
Fear
6%
Food
10%
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Risk Assessment
12%
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6%
Uncertainty
34%