The influence of product familiarity on situational appropriateness: An investigation across three product categories

Davide Giacalone, Sara Roust Jæger

    Original languageEnglish
    Publication date2014
    Publication statusPublished - 2014
    EventEuroSense 2014: A Sense of Life: 6th European Conference on Sensory & Consumer Research - Copenhagen, Denmark
    Duration: 7 Sept 201410 Sept 2014

    Conference

    ConferenceEuroSense 2014: A Sense of Life
    Country/TerritoryDenmark
    CityCopenhagen
    Period07/09/201410/09/2014

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