How Circulating Public Knowledge Creates Major Trouble for Companies

Vincent Fella Hendricks; Joachim Schmidt Wiewiura

How Circulating Public Knowledge Creates Major Trouble for Companies

Vincent Fella Hendricks, Joachim Schmidt Wiewiura

Department of Communication

Abstract

In March 2016, the largest Danish real estate credit union Nykredit/Totalkredit sent out a letter to all its clients/members informing them that the contribution margins on their loans would be raised, i.e. the fee the members are to pay Nykredit/Totalkredit for administering their loans. Needless to say that the letter spurted discontented reactions among the members. Of interest here is how the reaction was made possible by virtue of the available information structures. The available information channels were incorrectly construed and thus fallaciously utilized by the sender, Nykredit/Totalkredit. This was in turn advantageously put to use by the recipients culminating in a corollary of great distress for the credit union.

Original language	Danish
Publication date	6 Jun 2016
Publication status	Published - 6 Jun 2016

Cite this

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title = "How Circulating Public Knowledge Creates Major Trouble for Companies",

abstract = "In March 2016, the largest Danish real estate credit union Nykredit/Totalkredit sent out a letter to all its clients/members informing them that the contribution margins on their loans would be raised, i.e. the fee the members are to pay Nykredit/Totalkredit for administering their loans. Needless to say that the letter spurted discontented reactions among the members. Of interest here is how the reaction was made possible by virtue of the available information structures. The available information channels were incorrectly construed and thus fallaciously utilized by the sender, Nykredit/Totalkredit. This was in turn advantageously put to use by the recipients culminating in a corollary of great distress for the credit union.",

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AB - In March 2016, the largest Danish real estate credit union Nykredit/Totalkredit sent out a letter to all its clients/members informing them that the contribution margins on their loans would be raised, i.e. the fee the members are to pay Nykredit/Totalkredit for administering their loans. Needless to say that the letter spurted discontented reactions among the members. Of interest here is how the reaction was made possible by virtue of the available information structures. The available information channels were incorrectly construed and thus fallaciously utilized by the sender, Nykredit/Totalkredit. This was in turn advantageously put to use by the recipients culminating in a corollary of great distress for the credit union.

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M3 - Udgivelser på nettet - Net-publikation

ER -

How Circulating Public Knowledge Creates Major Trouble for Companies

Abstract

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