Geocaching in a Persuasive Perspective

Lasse Gram-Hansen

17 Citations (Scopus)

Abstract

Geocaching is the global game of GPS treasure hunting with more than half a million geocaches currently hidden all over the globe. In this paper it is argued that the computing technologies involved in the activity, such as websites, desktop applications, GPS units and mobile software, together constitute a persuasive
environment along with the physical artefacts that are central to the activity of Geocaching. It is possible to implement a persuasive strategy corresponding to various intentions and reach a number of users through Geocaching, and the mobility of the GPS technology facilitates that the information is given at the
right time and place.
Original languageEnglish
Publication date2009
Number of pages8
DOIs
Publication statusPublished - 2009
EventPersuasive Technology 2009 - Claremont, Los Angeles, United States
Duration: 26 Apr 200929 Apr 2009

Conference

ConferencePersuasive Technology 2009
Country/TerritoryUnited States
CityClaremont, Los Angeles
Period26/04/200929/04/2009

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