Fashion Victims: On the Individualizing and De-Individualizing Powers of Fashion

Bjørn Schiermer Andersen

doi:10.2752/175174110X12544983515196

Fashion Victims: On the Individualizing and De-Individualizing Powers of Fashion

Bjørn Schiermer Andersen

Department of Sociology

7 Citations (Scopus)

3113 Downloads (Pure)

Abstract

This article discusses the popular notion of the fashion victim. It conceives of the notion of fashion victimization as an integral part of existence in modern individualized society. 1) Through analyzing different accounts of fashion victimization, I aim to distil a common phenomeno-logical core extant in these experiences. As we will see, these experiences tell us a great deal about the individualizing and de-individualizing dynamics of fashion. 2) This analysis can be used, so I argue, to understand fashion as a sociocultural dynamic on its own terms. In so doing, I mean to isolate the most important elements of the experiences connected to fashion dynamics, and thus create a phenomenological concept of fashion that captures all manifestations of fashion in society. 3) On the phenomenological level, the deciding factor is the object. It is through the experience of the fashionable object that the individualizing and de-individualizing powers of fashion are mediated. ^© 2010 Berg.

Original language	English
Journal	Fashion Theory
Volume	14
Issue number	1
Pages (from-to)	83-104
Number of pages	22
ISSN	1362-704X
DOIs	https://doi.org/10.2752/175174110X12544983515196
Publication status	Published - Mar 2010

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title = "Fashion Victims: On the Individualizing and De-Individualizing Powers of Fashion",

abstract = "This article discusses the popular notion of the fashion victim. It conceives of the notion of fashion victimization as an integral part of existence in modern individualized society. 1) Through analyzing different accounts of fashion victimization, I aim to distil a common phenomeno-logical core extant in these experiences. As we will see, these experiences tell us a great deal about the individualizing and de-individualizing dynamics of fashion. 2) This analysis can be used, so I argue, to understand fashion as a sociocultural dynamic on its own terms. In so doing, I mean to isolate the most important elements of the experiences connected to fashion dynamics, and thus create a phenomenological concept of fashion that captures all manifestations of fashion in society. 3) On the phenomenological level, the deciding factor is the object. It is through the experience of the fashionable object that the individualizing and de-individualizing powers of fashion are mediated. {\textcopyright} 2010 Berg.",

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AB - This article discusses the popular notion of the fashion victim. It conceives of the notion of fashion victimization as an integral part of existence in modern individualized society. 1) Through analyzing different accounts of fashion victimization, I aim to distil a common phenomeno-logical core extant in these experiences. As we will see, these experiences tell us a great deal about the individualizing and de-individualizing dynamics of fashion. 2) This analysis can be used, so I argue, to understand fashion as a sociocultural dynamic on its own terms. In so doing, I mean to isolate the most important elements of the experiences connected to fashion dynamics, and thus create a phenomenological concept of fashion that captures all manifestations of fashion in society. 3) On the phenomenological level, the deciding factor is the object. It is through the experience of the fashionable object that the individualizing and de-individualizing powers of fashion are mediated. © 2010 Berg.

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Fashion Victims: On the Individualizing and De-Individualizing Powers of Fashion

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