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Enlisting the influence of others: Alternative strategies for persuasive media campaigns
Thomas A. Morton
*
, Julie M. Duck
*
Corresponding author for this work
17
Citations (Scopus)
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Social Sciences
campaign
100%
drug
55%
adolescent
47%
media impact
38%
dyad
25%
communication
14%
evaluation
12%
evidence
11%
Medicine & Life Sciences
Parents
40%
Child
35%
Pharmaceutical Preparations
33%
Communication
20%