Consumer acceptance of cisgenic food and the impact of information and status quo

Anna Kristina Edenbrandt; Lisa A. House; Zhifeng Gao; Mercy Olmstead; Dennis Gray

doi:10.1016/j.foodqual.2018.04.007

Consumer acceptance of cisgenic food and the impact of information and status quo

Anna Kristina Edenbrandt, Lisa A. House^*, Zhifeng Gao, Mercy Olmstead, Dennis Gray

^*Corresponding author for this work

Section for Environment and Natural Resources

5 Citations (Scopus)

Abstract

Genetically Modified (GM) foods have been a debated topic for decades, and consumer concerns are widespread. Scientific proposals to increase consumer acceptance include the use of cisgenics, where GM technology is used but the inserted gene(s) originates from closely related organisms. Results from a choice experiment display greater willingness to pay (WTP) for cisgenics than transgenics, although traditional methods are preferred, and more accessible information about the technologies increases acceptance. The disutility from cisgenics and transgenics is offset by the utility from product quality improvement related to eating experience, indicating potential demand for cisgenic food, provided it improves the product in aspects of importance to the consumers.

Original language	English
Journal	Food Quality and Preference
Volume	69
Pages (from-to)	44-52
Number of pages	9
ISSN	0950-3293
DOIs	https://doi.org/10.1016/j.foodqual.2018.04.007
Publication status	Published - 2018

Keywords

Choice experiment
Cisgenic
Consumer preferences
Genetically modified
GMO
Random parameter logit
Transgenic
Willingness to pay

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10.1016/j.foodqual.2018.04.007

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title = "Consumer acceptance of cisgenic food and the impact of information and status quo",

abstract = "Genetically Modified (GM) foods have been a debated topic for decades, and consumer concerns are widespread. Scientific proposals to increase consumer acceptance include the use of cisgenics, where GM technology is used but the inserted gene(s) originates from closely related organisms. Results from a choice experiment display greater willingness to pay (WTP) for cisgenics than transgenics, although traditional methods are preferred, and more accessible information about the technologies increases acceptance. The disutility from cisgenics and transgenics is offset by the utility from product quality improvement related to eating experience, indicating potential demand for cisgenic food, provided it improves the product in aspects of importance to the consumers.",

keywords = "Choice experiment, Cisgenic, Consumer preferences, Genetically modified, GMO, Random parameter logit, Transgenic, Willingness to pay",

author = "Edenbrandt, {Anna Kristina} and House, {Lisa A.} and Zhifeng Gao and Mercy Olmstead and Dennis Gray",

year = "2018",

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T1 - Consumer acceptance of cisgenic food and the impact of information and status quo

AU - Edenbrandt, Anna Kristina

AU - House, Lisa A.

AU - Gao, Zhifeng

AU - Olmstead, Mercy

AU - Gray, Dennis

PY - 2018

Y1 - 2018

N2 - Genetically Modified (GM) foods have been a debated topic for decades, and consumer concerns are widespread. Scientific proposals to increase consumer acceptance include the use of cisgenics, where GM technology is used but the inserted gene(s) originates from closely related organisms. Results from a choice experiment display greater willingness to pay (WTP) for cisgenics than transgenics, although traditional methods are preferred, and more accessible information about the technologies increases acceptance. The disutility from cisgenics and transgenics is offset by the utility from product quality improvement related to eating experience, indicating potential demand for cisgenic food, provided it improves the product in aspects of importance to the consumers.

AB - Genetically Modified (GM) foods have been a debated topic for decades, and consumer concerns are widespread. Scientific proposals to increase consumer acceptance include the use of cisgenics, where GM technology is used but the inserted gene(s) originates from closely related organisms. Results from a choice experiment display greater willingness to pay (WTP) for cisgenics than transgenics, although traditional methods are preferred, and more accessible information about the technologies increases acceptance. The disutility from cisgenics and transgenics is offset by the utility from product quality improvement related to eating experience, indicating potential demand for cisgenic food, provided it improves the product in aspects of importance to the consumers.

KW - Choice experiment

KW - Cisgenic

KW - Consumer preferences

KW - Genetically modified

KW - GMO

KW - Random parameter logit

KW - Transgenic

KW - Willingness to pay

U2 - 10.1016/j.foodqual.2018.04.007

DO - 10.1016/j.foodqual.2018.04.007

M3 - Journal article

AN - SCOPUS:85047380064

SN - 0950-3293

VL - 69

SP - 44

EP - 52

JO - Food Quality and Preference

JF - Food Quality and Preference

ER -

Consumer acceptance of cisgenic food and the impact of information and status quo

Abstract

Keywords

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