The influence of product familiarity on situational appropriateness: An investigation across three product categories

Davide Giacalone, Sara Roust Jæger

    OriginalsprogEngelsk
    Publikationsdato2014
    StatusUdgivet - 2014
    BegivenhedEuroSense 2014: A Sense of Life: 6th European Conference on Sensory & Consumer Research - Copenhagen, Danmark
    Varighed: 7 sep. 201410 sep. 2014

    Konference

    KonferenceEuroSense 2014: A Sense of Life
    Land/OmrådeDanmark
    ByCopenhagen
    Periode07/09/201410/09/2014

    Citationsformater